AI Insights · Timothy · October 2025
Top 5 Personal Finance Apps on Android in the Middle East Q3 2025
Explore the performance trends of the top personal finance apps on Android in the Middle East during Q3 2025, highlighting key metrics like downloads and active users.
In the third quarter of 2025, the Middle East saw significant activity in the personal finance app sector on the Android platform. Here’s a closer look at the performance of the top five apps in this category.
Malaa: Track, Save & Invest experienced fluctuating download numbers, initially rising from 11K to a peak of 22K in mid-August, before declining to around 3.8K by the end of September. Weekly active users showed a similar trend, starting at about 20K and peaking at 28K in late July, before settling at 22K.
ADCB Hayyak maintained a consistent increase in downloads, climbing from 3.6K to 5.8K over the quarter. Active users rose steadily, starting at 18K and reaching a high of 37K in September.
The app دفتر الحسابات had stable download figures, averaging around 1K weekly, with a slight peak to 1.2K at the end of the quarter. Active users hovered around 8K, showing a minor increase towards the end.
Cash Book- daily expenses reported a modest revenue stream, peaking at $27 in early September. Downloads were fairly consistent, ranging from 1.4K to 2.2K, while active users increased from 13K to 17K by the end of the quarter.
Lastly, Splitwise showed stable revenue, with a slight increase to $1.9K in the last week. Downloads varied between 1.7K and 2.5K, and active user numbers remained high, averaging around 35K.
These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends for these applications.